BRINC LEMUR 2 launch, 2023
911 response drones. Now used by 900+ US public-safety agencies. Case study
KONSTANTIN FROLOV
Creative Director
I create campaigns that turn views into sales
I lead campaigns from strategy to screen. 300+ campaigns and 500M+ views. I start from the business goal, find the insight that moves the audience, and build the idea, the production and the tests around it. The work stops collecting views and starts selling.
Get in touch
Selected work
BRINC Guardian launch livestream, 2026
Live launch of the first Starlink-connected 911 drone from BRINC's new Seattle HQ. Case study
Noble Machines × NVIDIA Physical AI Journey, 2026
Industrial humanoids. Six films from stealth launch to NVIDIA GTC 2026. Case study
Bot Built Company film, 2025
Y Combinator robotics making housing more affordable. The problem first, then the robot. Case study
Jabra PanaCast 50, 2023
AI meeting camera: 180° view and auto framing, shown fixing a real hybrid meeting. Case study
G2 Esports VALORANT Champions Shanghai, 2026
Hype film for G2's VALORANT team after they qualified for Champions Shanghai 2026. Case study
NORMS 3/4 lb T-Bone, 2022
TV spot shot in a real diner, not a studio. 1M+ views on YouTube. Case study
Standard Bots RO1 platform, 2024
Industrial robot arms. Filmed two years before their $1B valuation. Case study
Rudy Mancuso Storytelling, 2018
Comedy music video with Anwar Jibawi and Simon Rex for Shots Studios. 22M+ views.
Hương Tràm × Tiên Cookie × Biti's Hunter Đi Để Trở Về 5, 2021
Tet campaign film about the distance before the homecoming, shot in New York and Los Angeles. 17M+ views.
Ookay Thief, 2016
Couples dancing through a love-is-love anthem. Covered by Billboard. 15.5M+ views.
Spalding Never Finished, 2016
The grind behind an NBA All-Star. DeMar DeRozan for Spalding's #TrueBelievers campaign.
Christian Meier Deja Vu, 2022
In-camera double exposures of an ex who won't leave the frame. Produced and shot. 3.1M+ views. Case study
Inner Dimension Yoga Campaigns 2017-2023
A new flagship series every year, from Yoga 30 for 30 to Sync Your Cycle. Channel grew from 300 to 500,000+ subscribers. Case study
BRINC A New Era of Response, 2024
Launch of Responder, the first drone built to answer 911 calls, presented by BRINC's founder Blake Resnick. Case study
BRINC BRINC Ball, 2024
The next-gen throw phone for crisis response, told from the responder's side. Case study
NORMS Four Deuces, 2023
Breakfast value campaign. Food shot to feel generous, not cheap.
NORMS 3-2-1 Breakfast, 2022
Limited-time offer spot. 897K views.
Gold's Gym Built by Gold's, 2022
Raw training footage for the brand's relaunch. Case study
gym80 USA 80Classics, 2022
German strength machines for small spaces.
Harrah's Funner California, 2019
Resort getaway spot that plays the Funner premise straight. Case study
Medimix Body Scrub, 2021
Ayurvedic ingredients shown in motion.
Khimji Jewels Collection Me: Bubbles, 2021
Gold and Swarovski shot in movement.
Too Faced Social content, 2015
Social-first content during the growth run before the $1.45B Estée Lauder deal.
Christian Meier Así Es La Ley, 2026
Title track of his sixth album, cut with session players who've recorded for Elton John and Ringo Starr. 826K+ views.
Christian Meier Yo Tan Bien, 2025
His first video shot in one continuous take. Lead single of Así Es La Ley. 650K+ views.
Christian Meier Nací Para Olvidar, 2025
Second film of the album cycle, shot on location in California's Inyo County. 140K+ views.
Christian Meier Qué Será De Mí, 2025
Third film of the Así Es La Ley cycle. 110K+ views.
Christian Meier No Aguanta, 2026
Fourth film of the Así Es La Ley cycle.
Christian Meier Me Gustas Como Antes, 2022
Live-band performance film. DP and A camera. 2.2M+ views.
Eureka O'Hara The Big Girl, 2020
Body-positive anthem, colorful sets.
TATA The Way, 2021
Surreal film about therapy and self-discovery.
Florian Picasso DJ Mag Top 100 promo, 2017
High-energy vote campaign for Spinnin' Records.
DOM ft. Seth, BigNik & Jonah MORE, 2018
Rap video about ambition. Street scenes cut against luxury.
BigNik Gassed Up, 2018
High-energy rap video built on camera movement.
Radistai DJs ft. Beatrich Coming Home, 2017
Electronic love story. Close-ups against wide landscapes.
Inanna Sarkis Ave Maria, 2017
Short film for one of YouTube's biggest storytelling channels. 2.6M+ views.
My Train Leaves Tomorrow at 7 O'Clock 2020
Short film. Wins at Gold Award, SHORT Cinefest and Indie Short Fest 2020.
Paintless 2021
Near-future short. Oniros and Global Independent Film Awards nominations.
Creativity Code 2022
Documentary on how great music creators think.
LU Cards App, 2023-2025
Own product: self-reflection app. 12,000+ downloads in the first week, Top 100 Lifestyle. lucards.app Case study
Stratia Skin DTC content, 2020-2022
Peer-style, ingredient-first content for paid social.
Censored Thoughts Clothing line promo, 2020
Promo for Elena Bryantsalova's clothing line, shot as an editorial, not a lookbook.
More work in this category is coming soon.
By the numbers
500M+Views across my work
300+Campaigns directed
100+Brands and artists
22MViews on a single video
500K+Subscribers grown from 300
15Years behind the camera
What I bring to your team
Strategy that sells Goal, insight, idea
Every campaign starts from the number the business needs, then the audience insight that can move it. The idea comes third.
NORMS · Spalding · Inner Dimension Yoga · Biti's Hunter
Creative that performs Campaigns and brand films
300+ campaigns, 500M+ views, up to 40% engagement lift from A/B-tested paid creative.
NORMS · Gold's Gym · Spalding · Harrah's · Too Faced
Production, end to end Producer and director in one
Concept, budget, crew, vendors, shoot and edit under one lead. Fewer handoffs, faster turnarounds, the idea survives to the final cut.
BRINC · Standard Bots · Noble Machines × NVIDIA · Jabra
Audience growth Content systems
Series and always-on content that compounds. Grew Inner Dimension Yoga's YouTube from 300 to 500,000+ subscribers.
Inner Dimension Yoga · LU Cards · Stratia Skin
Experience
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2020 - Present
Pressplay Collective Creative Director · Los Angeles
Directed 300+ social and brand campaigns for Estee Lauder/Too Faced, Caesars Entertainment/Harrah's and Gold's Gym, plus commercials for NORMS, Medimix and gym80. Ran A/B testing on paid creative (up to 40% engagement lift). Built a GenAI production pipeline that cut production timelines by 62%.
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2022 - Present
Augustus Films Creative Director · Los Angeles
Lead creative strategy and direction for launch and investor films for AI and robotics companies: BRINC, Jabra, Bot Built and Noble Machines. From the business goal and positioning through concept, production and VFX post.
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2023 - 2025
ITMH Corp / LU Cards Founding Creative Director · Remote
One of a 4-person founding team doing the work of a much larger company. Owned brand, product visuals, growth creative and video. App Store Top 100 (Lifestyle), 12,000 downloads in week one, 18,000 paid subscribers in year one.
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2017 - 2023
Kelby KO Productions Lead Creative Director · Los Angeles
Led creative for Inner Dimension Yoga for 5+ years: YouTube channel grown from 300 to 500,000+ subscribers across 900+ videos, expanded to Apple TV and apps (4.8/5 rating).
How I work
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01 Start from the number
Launch, sales, sign-ups or subscribers. Every idea has to serve one goal, agreed before the first frame.
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02 Find the insight, build the idea
What does this audience need to see or feel to act? One insight, one idea, and a production plan that fits the budget, with AI tools where they save time.
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03 Test, then scale
Cut for every platform, A/B-test the hooks, put the budget behind what works. Performance creative, not taste.
Skills and tools
- GenAI production
- Runway, Midjourney, Sora, Kling, Luma Dream Machine, Krea, ComfyUI, Higgsfield, Adobe Firefly, Nano Banana, Seedream, Flux. Pipeline design, prompt libraries, workflow SOPs, QA
- Creative
- Creative direction, campaign concepts, storytelling, directing, cinematography, editing, storyboarding
- Performance
- A/B testing, paid social creative, hook testing, audience growth, performance reporting
- Leadership
- Cross-functional teams, production budgets, vendor and freelancer management, pitching, investor storytelling
- Software
- Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Figma, Cursor
Clients
BRINC · Standard Bots · Noble Machines · NVIDIA · Bot Built · Jabra · G2 Esports · Spalding · NORMS · Gold's Gym · gym80 · Harrah's · Too Faced · Medimix · Khimji Jewels · Biti's Hunter · Spinnin' Records · Shots Studios
Christian Meier · Rudy Mancuso · Ookay · Hương Tràm · Tiên Cookie · Eureka O'Hara · Inanna Sarkis · Florian Picasso
About
I'm Konstantin Frolov, a Creative Director in Los Angeles. For 15 years I've made work for BRINC, Standard Bots, NORMS, Gold's Gym, Spalding, Christian Meier and 100+ other brands and artists.
I care about one thing: the work has to move a number, and the frame has to make you feel something before you know why.
Let's work together.
Or email kyfrolov@gmail.com · LinkedIn
Phone: 310-343-9045 | Based in Los Angeles, open to on-site, hybrid or remote